‘Follow your passion’ – I used to hear often. I hear it constantly. Even today. But it doesn’t show the whole truth. In fact, if it does, it only reveals a small part of it.
The main argument for following your passion for your blog is so you wouldn’t get bored. Fair enough. But the same can be achieved by picking a niche that you are interested in a little bit.
For example, if you haven’t opened a hood of the car once in your life, you probably shouldn’t start a blog in an automotive industry. However, if at the notion of casino games, you are eager to click here for more, that’s enough to start blogging about it.
Why would you go beyond your passion? For one, it expands the markets you can enter. Think about the odds. There is a million niches to blog about, do you really think that your hobby happens to be the best one.
Don’t forget, you don’t need to be an expert. You can start a garden and a blog simultaneously and simply write about your struggles.
Here’s the mistake so many bloggers make: they forget they get to choose their voice. Yes, you can be an Expert. But you don’t have to be. You may simply be a Friend – someone who understands the situation. Or the Joker. The Learner. The Experimenter.
The voice you choose will determine the unique perspective of your blog. In many cases, it will be as much important as the niche you blog about. Especially, if your blogging voice aligns with your personality.
You can take it wherever you go. The great thing about your own personality is, you don’t get bored of it.
Here’s the last thing I will say about passion. If you’re lucky, you may catch a golden age which will provide tons of opportunities for your blog to grow. But if not, you’re stranded on a desert island. You can write and wait until someone passes by, but that’s playing with your luck. Which is good for card games, much less appropriate for blogging.