Greetings, dear readers! In this article I will tell you about what is copywriting and work as a copywriter.
So that you understand the meaning of the whole article, I will explain some basic concepts.
Rewriting is, roughly speaking, rewriting someone else’s text in your own words. The meaning of all text is preserved. Do you remember how you wrote about the school? So, it’s almost the same, only you can spy :).
Copywriting – it is unique author’s content, not copied from anywhere.
Under the word unique, I mean not a technical uniqueness, which is checked with the help of special programs, but semantic. To make it clearer I will give an example.
You found some article, and then rewrote it so that the meaning remained the same, but the program for checking the uniqueness shows 100%. This is rewriting.
If you created your own unique content, for example, wrote a story or a verse, then this is considered copywriting. Not necessarily poetry, stories or other works of art. It can be some scientific or technical article.
Suppose a scientist has studied something for many years. And then, I wrote a book about this book. This is also considered copyright content – copywriting. In practice, however, it’s enough to properly read the material on a particular topic, so that you can write your work yourself.
We uniquely understood, we go further.
The rating is divided into two more types: web-rating and again copywriting, only now in a different meaning.
Web-writing – writing ordinary texts for websites, blogs or other resources. What do you mean ordinary? These are simple texts that describe something or tell something (for example, this article). Its main task is to convey information.
Copywriting (second meaning) – the creation of advertising or selling texts. Texts like “about us” and “home” also belong here.
Next, I will use such words as copywriting and copywriter., I mean the general sense – the writing of any texts. Great, they sorted out the terms. I hope no one got confused.
What is the work of a copywriter?
I think it’s already clear to everyone. The main task is to write texts. For whom? For customers. Where can I find them? There is already need to show independence.
The two most frequent questions are:
- Where to find customers?
- Is there work on the Internet for a beginner copywriter?
First I will answer the second: there is work, but if you have just started working as a copywriter at home, you will rarely find a vacancy without work experience. Why? It’s simple: customers need quality texts, they want to fill their resources with good content in order to get a good result in the future.
Remember, work as a copywriter at home is the same work as, for example, in the office. Experience and professional skills are also important here.
But beginners should not be upset, for them, too, there will be orders, though not expensive, you just have to go through thorns. Here we smoothly approach the first question.
Where to search for customers?
For beginners, there are text exchanges. There, orders are mostly cheap, which is why it is not worthwhile to stay long on the stock exchanges. But for a start they are the very thing. Working there, you’ll get a hand, collect some kind of portfolio and generally understand “what’s what”.
As for the portfolio, do not worry, it will have to be recompiled anyway, because you will constantly grow, which means that the quality of your texts will increase. I even now read the texts that I wrote 3 months ago, I am amazed at how unprofessional they were, but it does not frighten me, on the contrary, it reminds me once again that I am gradually growing up in this sphere.
Can you write for gambling niche?
One of the trending topics in copywriting recently is online gambling. And there is so much you can do about it. Choose a casino, for example, pay by mobile slots one, and review the games, terms and conditions, rate the casino, compare to other ones or anything else. From that alone you can get half of portfolio for a valuable niche in current web content world.
For more advanced copywriters, there are special freelance exchanges. There are already more expensive orders, but the requirements are completely different. Therefore, on such exchanges, there is nothing to do without a portfolio and a pro-account.
Also, customers can be found not only on stock exchanges, but also independently. However, this is a completely different story. The main thing is clear that the work of a copywriter without work experience is possible, but for a lower fee.
Actually, that’s all for me, if you are interested in working as a copywriter, then I also advise you to read this article: “Work as a copywriter at home.” As 200 articles brought me $ 8,300, “I think in it you’ll be able to pick up some more useful information.
And I say goodbye to that. See you in the new articles about copywriting.