Myths about copywriting

The benefits of content marketing for business have been said a lot. This is a new branch of Internet marketing for the domestic audience, which has become a digital trend of recent years.

Many studios and agencies understand the nuances of content marketing and successfully use it to promote the business of their customers. However, for a significant part of marketers and businessmen, content marketing is a distant planet on the edge of the solar system, and they try to compensate for its misunderstanding with different speculations.

As a result, in the company of entrepreneurs and marketers, this type of online marketing is spread by myths that should be ruthlessly refuted. For convenience, we divide them into two categories: directly about the content and associated with it.

Radish is sweeter than apricot, or 6 myths about content marketing

Content marketing is a pill against all kinds of “marketing” pain

Content marketing can be the main, but not the only promotion tool. He is able to solve most marketing problems, but only if he practices it with other methods: SMM, SEO, improving website usability, paid advertising and other techniques. Alone, he is like a pretty drunk man who is trying to overcome the doorway.

Content-marketing hides only the placement of useful articles

“Thank you for the information, but I will buy the product elsewhere,” potential customers think with this simple philosophy visiting the site. You can give tons of current information, but they will not buy from you, but from competitors. Therefore, content marketing involves the publication of materials that represent the company as an expert in its business and encourage the visitor to buy exactly on this site. Articles on your resource need to be promoted through a variety of media channels.

Content marketing is more effective than SMM

Comparing these concepts is like comparing the free spins offer with the hippopotamus. SMM is not a different field of marketing but a part of content marketing, so it’s completely pointless to do it.

The effectiveness of content marketing is measured by the growth in sales

In fact, the indicator of the effectiveness of this type of marketing is customer loyalty: the better your content strategy works, the more confidence in Central Asia you will win. Content marketing can be described as working with a cold audience. The trust of potential customers will help increase your sales in the future.

Content marketing is the placement of articles that relate to business only

Judging by this false assertion, content marketing is one great advertising brochure. The content, which deals only with the services and products of the customer, is of little interest to readers. They like to read something that has to do with them directly. Publish interesting stories related to your proposal. Look for potential audience problems that your product can solve and provide this information to users.

Content marketing is only necessary for online business

Then why does Coca-Cola, Staropramen, Apple and other successful brands apply it? Because TV and radio no longer play such a role for society, as they did 10 years ago. Now, young people and middle-aged people are involved in online entertainment: social networks, popular blogs and other information channels. The logic of content marketing is to place the desired content in the right place (not only on the company’s website).


Myths related to content marketing

  1. The brand must be ubiquitous. Imagine a poor user, whom the post “How to quickly clean the toilet from the plaque” persecutes in all areas. The presence of “everywhere” looks obtrusive and can harm the brand. Therefore, use only those channels that interest your CA.
  2. It’s important to advertise yourself in every post. Texts in the style of “Woolen clothes can not be dried in an upright position, and our store offers you stylish blouses and sweaters” annoy readers. They have a feeling that they are obliged to buy this product. Of course, you have to advertise yourself, but only moderately and unobtrusively. The best advertising will be information that does not occur on the Internet.
  3. You need to select one criterion to test the effectiveness of content marketing and follow it. At the root of the wrong statement. The effectiveness of content marketing should be tracked using several metrics:
  • community activity;
  • volume of traffic;
  • number of reposts;
  • sources of leads;
  • brand recognition;
  • subscription statistics;
  • satisfaction (how much your information corresponds to the desires of customers);
  • sales growth (not mandatory).
  1. For promotion, it is enough to follow the publications of competitors and “lend” the topics of their articles. It is acceptable if you take ideas for publications from other sites, but come up with completely different content. Unreasonable rewriting or copying of other people’s materials will not increase your credibility and will not increase the conversion. To win a consumer trust, you will need unique ideas for content. You do not want to get lost on the background of rivals?
  2. Email-marketing went to well-deserved rest. In fact, only the obsolete part of email marketing is no longer working – annoying and ill-conceived letters. According to a new study by the consulting company McKinsey, e-mail is much more effective for acquiring new customers than Facebook and Twitter. Perhaps in Ukrainian reality it is inferior to social networks in this parameter, but still remains one of the effective means for communication with a potential audience.

Myths about content marketing harm business owners. Because of them, they can set goals that content marketing cannot solve, or vice versa, underestimate the entire power of promotion with textual materials.


Greetings, dear readers! In this article I will tell you about what is copywriting and work as a copywriter.

So that you understand the meaning of the whole article, I will explain some basic concepts.

Rewriting is, roughly speaking, rewriting someone else’s text in your own words. The meaning of all text is preserved. Do you remember how you wrote about the school? So, it’s almost the same, only you can spy :).


Copywriting – it is unique author’s content, not copied from anywhere.

Under the word unique, I mean not a technical uniqueness, which is checked with the help of special programs, but semantic. To make it clearer I will give an example.

You found some article, and then rewrote it so that the meaning remained the same, but the program for checking the uniqueness shows 100%. This is rewriting.

If you created your own unique content, for example, wrote a story or a verse, then this is considered copywriting. Not necessarily poetry, stories or other works of art. It can be some scientific or technical article.

Suppose a scientist has studied something for many years. And then, I wrote a book about this book. This is also considered copyright content – copywriting. In practice, however, it’s enough to properly read the material on a particular topic, so that you can write your work yourself.

We uniquely understood, we go further. Nerd-copywriter

The rating is divided into two more types: web-rating and again copywriting, only now in a different meaning.

Web-writing – writing ordinary texts for websites, blogs or other resources. What do you mean ordinary? These are simple texts that describe something or tell something (for example, this article). Its main task is to convey information.

Copywriting (second meaning) – the creation of advertising or selling texts. Texts like “about us” and “home” also belong here.

Next, I will use such words as copywriting and copywriter., I mean the general sense – the writing of any texts. Great, they sorted out the terms. I hope no one got confused.

What is the work of a copywriter?

I think it’s already clear to everyone. The main task is to write texts. For whom? For customers. Where can I find them? There is already need to show independence.

The two most frequent questions are:

  • Where to find customers?
  • Is there work on the Internet for a beginner copywriter?

First I will answer the second: there is work, but if you have just started working as a copywriter at home, you will rarely find a vacancy without work experience. Why? It’s simple: customers need quality texts, they want to fill their resources with good content in order to get a good result in the future.

Remember, work as a copywriter at home is the same work as, for example, in the office. Experience and professional skills are also important here.

But beginners should not be upset, for them, too, there will be orders, though not expensive, you just have to go through thorns. Here we smoothly approach the first question.

Where to search for customers?

where to search

For beginners, there are text exchanges. There, orders are mostly cheap, which is why it is not worthwhile to stay long on the stock exchanges. But for a start they are the very thing. Working there, you’ll get a hand, collect some kind of portfolio and generally understand “what’s what”.

As for the portfolio, do not worry, it will have to be recompiled anyway, because you will constantly grow, which means that the quality of your texts will increase. I even now read the texts that I wrote 3 months ago, I am amazed at how unprofessional they were, but it does not frighten me, on the contrary, it reminds me once again that I am gradually growing up in this sphere.

Can you write for gambling niche?

One of the trending topics in copywriting recently is online gambling. And there is so much you can do about it. Choose a casino, for example, pay by mobile slots one, and review the games, terms and conditions, rate the casino, compare to other ones or anything else. From that alone you can get half of portfolio for a valuable niche in current web content world.

For more advanced copywriters, there are special freelance exchanges. There are already more expensive orders, but the requirements are completely different. Therefore, on such exchanges, there is nothing to do without a portfolio and a pro-account.

Also, customers can be found not only on stock exchanges, but also independently. However, this is a completely different story. The main thing is clear that the work of a copywriter without work experience is possible, but for a lower fee.

Actually, that’s all for me, if you are interested in working as a copywriter, then I also advise you to read this article: “Work as a copywriter at home.” As 200 articles brought me $ 8,300, “I think in it you’ll be able to pick up some more useful information.

And I say goodbye to that. See you in the new articles about copywriting.


In case you are new-to Joomla! WordPress has come a long way in its growth and not just it’s the most effective resource for blogging, it is getting more like a CMS in itself. It’s also possible to make use of WordPress to create a normal website, also called a static website.


It is the sole software I understand which allows you to design your own personal Joomla theme. Many transactions online are finished with the usage of charge cards, PayPal or automatic bank transfers. Net will be utilized on a big degree and by an enormous number of individuals.

Usually, you’re going to proceed to obtain many needless emails! Blogging can be quite a enjoyable activity, to your household, or even to make some extra cash. If your site will give attention to a bunch of diverse issues, it’s advisable to speak this clearly from the gate.

Before you receive the wrong impression, I would like to clear the air about how I earn money on the internet. One of the most critical ways that you will get started with earning money together with your blog is to use a contact list. Consequently discussing it could have truly helped me at the time.

Blogging Ideas

WordPress will be the ideal solution for small enterprises trying to get their online profile, persons a home based job, along with blogging fans. A website gives you the ability to connect to the general public. It is not about online forex trading.

When you develop your internet site with WordPress, you will be able to grow your site to keep pace along with your business, no matter what size your business grows. Allinall, the Web is just a market as well as a website… your most important website marketing tool. In today’s scenario, Internet has appeared to become one of the strong and powerful choice of supporting a business.

How to Get Started with Blogging?

The initial step to developing a website isn’t creating your website. In the beginning there is only significance of a lovely look, the information is steadily added. After material, a layout could be the most important component of a blog.

It is these kinds of websites that take the spot of usual websites, and they are much easier to optimize together with to keep than conventional websites. Before you get started, observe to that you are considering the niche. Clearly, there’s more to reaching top rankings than finding a lot of links, however it is actually a significant component that can transfer a niche site is standing from your top 20 for the Top-10 to get a specific keyword in major searchengines.

What to Do About Blogging

Nowadays the Net business world isn’t limited by the technically talented and enthusiastic. Blogging has changed into a fairly massive empire. Keep Your Site Safe and Secure You spend a lot of time and resources in your website and you have to know it’s secure and safe.

Thus a blog concept should be best at its navigation options. Normally the most effective solution to calling you’ll be determined by the kind of site you are building. A sloppy website may not be ready to attract many readers, as consumers have a tendency to find desirable and informative sites.